Real Reasons to Attend CTShowcase
Reduce travel costs: Exhibit at trade shows
For companies who cut back on travel to reduce costs consider this:
· Exhibitions offer an efficient way for your sales and technical people to see more prospects and customers on one trip and under one roof than any other venue.
· According to studies conducted by Exhibit Surveys, 51 percent of attendees travel more than 400 miles and spend an average of nine hours on show floor. That’s up four percent over 1999. Visitors are paying their own way to come to see you.
Mary Dixon Kies – Wikipedia, the free encyclopedia
Mary Dixon Kies (March 21, 1752 – 1837) was an early 19th-century American who was the first recipient of a patent granted to a woman by the Patent Office, …
· People who attend shows today want to be there. They target which exhibits to visit based on product and brand interests and are writing more orders than in the past. Three-quarters of visitors to shows come with an agenda and two-thirds of the exhibits they see have been pre-selected.
· In short, going to shows in down times means you are meeting buyers with real needs and real budgets, and you have less competition for their attention.
· The Center for Exhibition Industry Research (CEIR) indicates that exhibitions are used more in the selling process than nearly all other techniques. Why? You can go on a sales call, but you can’t always bring your products or demonstrate every capability, and you can’t always bring your technical experts. You can do all three at a show. It is an integrated live selling opportunity where you can bring all the tools in your company’s arsenal (including your CEO) to communicate and respond to buyer needs
Mary Kies – Patenting Pioneer
Mary Kies was the first women to receive a US patent on May 15 1809.
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20 reasons to go to trade shows
“Just slip out the back, Jack, make a new plan, Stan; Don’t need to be coy, Roy, just listen to me”
Like Simon and Garfunkel, Alan Test of Skyline’s Los Angeles office, has a list. It’s “Reasons To Go To Trade Shows.”
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KIES, MARY
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Need more justification to attend trade shows? Here’s the first 20 reasons:
1. Accelerate your product into new markets
2. Achieve qualified leads for personal follow-up
3. Attract new sales representation
4. Augment and strengthen your distribution chain
5. Change or improve the perception of your organization
6. Communicate technical benefits / data / features
7. Comprehend customer problems
8. Continue customer contract at all levels
9. Coordinate post-show factory visits with your prospects
10. Demonstrate new products and features of old products
11. Develop leads
12. Discuss benefits with feedback from booth visitors
13. Distribute product samples and mementos
14. Dramatize your message of features and benefits
15. Enhance word of mouth market expansion
16. Establish distribution networks
17. Evaluate your competitors’ products and marketing
18. Expand leads for joint ventures and licensing agreements
19. Extend your reach to unknown prospects
20. Generate more prospects for old and new markets
This information is provided courtesy Skyline Exhibits & Graphics Inc., Middletown, CT. For more information, contact Larry Zollo at 860.635.2000 or visit www.skyline.com.
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