Davie Brown Celebrity Index: Mario, Pac-Man Most Appealing Video Game …
Davie Brown Celebrity Index: Mario, Pac-Man Most Appealing Video Game Characters Among Consumers. – DALLAS, May 15 /PRNewswire/ — When it comes to celebrities, consumers love Tom …
Davie Brown Index – Tag Story Index – USATODAY.com
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Davie-Brown Entertainment
Davie Brown Index
JS Online: Favre’s back as commercial superstar
The Davie-Brown Index, a statistical measure of a celebrity’s likeability and attractiveness, gives Favre high scores. According to Scott Sanford, senior client director at Davie …
Davie-Brown Index (DBI) – Wikipedia, the free encyclopedia
The Davie Brown Index (DBI) is an independent index for brand marketers and agencies that determines a celebrity ’s ability to influence brand affinity and consumer purchase intent. Developed by the talent division of Los Angeles -based Davie Brown Entertainment (DBE), an Omnicom Group Inc. agency and a member of The Marketing Arm network, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing campaigns.
Davie-Brown Entertainment
Feature film/television product placement and entertainment promotions.

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